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Creating a New Business Model by Using Business Model Innovation Tools and Identifying the Feasibility of Subscription Business as Part of the Business Model. Case: Finnish Golf Service Intermediate
(2020)
-vointiprosessi (Business Model Innovation, BMI). Yksi liiketoimintamallien jatkuvan kehit-tämisen tarpeen taustalla oleva tekijä on kulutustottumuksien muuttuminen. Ostamisen ja omistamisen arvostus on laskenut ja lainaamista tai vuokraamista pidetään hyvänä vaihtoehtona...
Digitalization and the generic change in the strategic focus points has increased the need to constantly develop business models in almost every industry. It is no longer enough to have a business model and then to operate with it for decades. Companies and organizations face constantly changing markets and consumer needs, and hence need to be prepared to change the business model to stay ahead of the competition. This process can be achieved via the business model innovation (BMI) process. Another trend affecting businesses globally is the change in consumer preferences. Today many, especially Millennials, value renting and sharing instead of owning. This, together with digital development, has led to increased demand for subscription services worldwide. The purpose of this thesis is to study if business model innovation and service design tools can be used to create a new refreshed business model for a medium sized company. Double Diamond is used as loose framework and both Business Model Canvas and Business Model Nav-igator are used as methods. The development project is done for a Finnish company that operates as digital golf service intermediate. The first theoretical framework concentrates on business model innovation and business model tools and frameworks. The second part describes the subscription business, focusing on the characteristics and key measurements. Subscription business is one of the fastest growing business models of today and it clearly came out as one of the possible business models during the research process. The outcome of this study is a new proposed business model for the company. The model is created by using Business Model Canvas and Business Model Navigator. The recommended next phase is to keep on testing and iterating the business model, both internally and in co-operation with the consumers....
Digitalization and the generic change in the strategic focus points has increased the need to constantly develop business models in almost every industry. It is no longer enough to have a business model and then to operate with it for decades. Companies and organizations face constantly changing markets and consumer needs, and hence need to be prepared to change the business model to stay ahead of the competition. This process can be achieved via the business model innovation (BMI) process. Another trend affecting businesses globally is the change in consumer preferences. Today many, especially Millennials, value renting and sharing instead of owning. This, together with digital development, has led to increased demand for subscription services worldwide. The purpose of this thesis is to study if business model innovation and service design tools can be used to create a new refreshed business model for a medium sized company. Double Diamond is used as loose framework and both Business Model Canvas and Business Model Nav-igator are used as methods. The development project is done for a Finnish company that operates as digital golf service intermediate. The first theoretical framework concentrates on business model innovation and business model tools and frameworks. The second part describes the subscription business, focusing on the characteristics and key measurements. Subscription business is one of the fastest growing business models of today and it clearly came out as one of the possible business models during the research process. The outcome of this study is a new proposed business model for the company. The model is created by using Business Model Canvas and Business Model Navigator. The recommended next phase is to keep on testing and iterating the business model, both internally and in co-operation with the consumers....
Co-creating an Innovation Workshop Concept - Case: MOTION
(2021)
The objective of this thesis is to design an innovation workshop concept that aims to innovate sustainable solutions and services in tourism by using Futures Thinking and Design Thinking. The workshop concept is designed for MOTION which is an EU...

